Marketing Plan Handbook, The

5th Edition

Marian Burk Wood
eISBN-13: 9780133079418

eBook Features

Already purchased in store?
or

This title has been removed from sale.

Additional Book Details

<p>This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.</p> Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.</p> <br>The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.</p>

Sold By Prentice Hall
ISBNs 0133078353, 9780133078350, 0133079414, 9780133079418
Number of Pages 226
Edition 5th