Marketing Plan Handbook

5th Edition

Marian Burk Wood
eISBN-13: 9780133079418

eBook Features

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Additional Book Details

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Sold By Prentice Hall
ISBNs 0133078353, 9780133078350, 0133079414, 9780133079418
Number of Pages 224
Edition 5th