Marketing Plan Handbook, The
5th Edition
eISBN-13: 9780133079418
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Additional Book Details
<p>This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.</p> Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.</p> <br>The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.</p>
| Sold By | Prentice Hall |
|---|---|
| ISBNs | 9780133079418, 0133079414 |
| Number of Pages | 226 |
| Edition | 5th |